Evolution of a Cover (Part Two)

 Recently I wrote about my experience working alongside my publisher and designer in selecting the right cover for a novel. 

When Atticus Books hired Jamie Keenan to design the cover for Tracks: A Novel in Stories, I came eye-to-eye with the fact that, despite the adage, people can and do judge books by their covers. A good cover can draw a reader to or away from a book on display. A good cover that conveys the feel of the book is important.

When Merge Publishing hired Leslie Taylor of Buffalo Creative Group to design the cover for Womb: a novel in utero, I was pleased with the results. That said, not all of the results fit. Together, with input from me and my publisher, Leslie designed the perfect cover.

Here’s an early cover concept that, although very creative, just didn’t seem to capture the mood of the book. We were afraid it may look just a little too much like a What to Expect When You’re Expecting sort of book.

Here’s an early version of the cover, closer to the one we ended up with.

Finally, here is the cover that we went with. We all felt that it conveyed just the right look and feel for Womb: a novel in utero. Soft, slightly rounded lettering, a warm, fluid, womb-like feel without going clinical or to literal, and just the right spark of awareness to it.

Yes, you can judge a book by its cover.

Learn more about Leslie Taylor, Creative Buffalo Group, and some of their covers at http://buffalocreativegroup.com/