They're Watching Your Eyes
I spent all last week in New York City’s Time Square attending Neilsen Norman Group’s Usability Week 2010.
They presented interesting information about how people read on the Internet. Some of it was old news, stuff I’ve heard as far back as 2000 at “Writing for the Web” conferences: write for scanners, use bold and bullets. But to actually see the heat maps of where people’s eyes go when online was fascinating.
For example, people not only
scan when they’re online, but they tend to
hang out on the
left side of the page and, generally,
right side of the
But don’t worry,
succumbing to any
As always, Times Square was alive with people and lights and energy.
They tended to hang to the
(That last line is invisible.)
Where are your eyes when you read online? Are you part of that margin that actually reads margin to margin?